Where investors belong.
Using hand-picked data points from our research, we show how Vanguard investors are different, and how Vanguard’s company is built to cater to their client’s priorities.
We went OOH to locations that mirror Vanguard investor’s priorities and framed each moment with infrared ink – visible only to phone cameras – to surprise people and reinforce the idea of the Vanguard community.
We also introduced the new campaign to Vanguard employees around their Philly campus using decals.
We further contextualized our stats with a highly-targeted media buy.
All creative drove to our landing page which dived deeper into who our investors are. Within the first two weeks of launch, the page had only an 18% bounce rate with 80% of visitors spending 1-20 minutes engaging with the work.
