Let’s work.

martin.claudette@gmail.com
call or text: 516-410-3111

 

After over a decade in ad agencies, we decided to cut the shit.

Because agencies are dinosaurs. And not like, velociraptors.
We mean fat, slow, bulbous behemoths that are so big, all you can do is wait for them to die off.

The truth is that you can’t make brands stand out when you paint them all with the same brush.
And you can’t move at the speed of culture when that brush weighs a thousand pounds.

(Yes, the metaphor for ad agencies has shifted from dinosaurs to massive paintbrushes. They’re unwieldy, is the point.)

At BOYGIRL, our approach is lean and mean, nimble and clean, so we can get right to work making you famous.

While agencies create your brand from their staff, we curate our staff for your brand.

An award-winning creative director team to take you from strategy to concept to execution, while enlisting specialized “off-staff” talent — the cream of the crop from our vast network of artists, thinkers and creators.

Talent you’d never find at any single agency.

To create work that works for your brand, and only your brand.

So let’s get to work.

Rob & Claudette
Co-Founders, BOYGIRL Studios

Some of what we do.

  • Creative Direction

    Ad campaigns to reality shows to music tours to new products. From a morsel of an idea to a hundred-year old brand, we develop an artistic vision, then put it to work.

  • Branding

    Logo. Packaging. Interior design. Naming and tone of voice. We’ve helped build brands for those who have nothing but an idea - and those who have 50 years of perception in need of a change.

  • Copywriting

    We’ve written Super Bowl scripts. We’ve named car sales events. We’ll bring your brand to life with a name, voice, and story that no one’s ever heard.

  • Design

    From logos and collateral to web design and beyond — wherever people see your brand, we’ll make sure it looks its best.

  • Film

    Script writers. Series developers. Obsessive set designers. Tapping into the exact production talents needed to bring ideas to the screen in culture-shaping ways.

  • Social

    Social strategy. Simple posts. Ongoing content series. Platform-disrupting stunts.