Seamless was coming back to the streets of New York after over 15 years of being dormant. We had to make sure our relaunch reminded New Yorkers that Seamless is the only authentically “New York” delivery service.
We started by partnering with Noble Signs,
a Brooklyn-based design studio specializing in
handmade signage, to create a custom typography style inspired by the handcrafted lettering found across NYC’s restaurants and menus.
Then we blasted our campaign out across the five boroughs, with cheeky, irreverent
headlines showing how Seamless knows the rhythms of the city better than anyone else.
We took to the streets in a very different way for the holiday season…
